Company Statement
Connecticare is a leading health plan in the state of Connecticut and a subsidiary of EmblemHealth, a health and wellness company that provides insurance plans, primary and specialty care, and wellness solutions. WellSpark is a digital wellness company and national subsidiary of EmblemHealth that offers a full suite of products and solutions to reward people for healthy behaviors.
Business Development Representative - WellSpark Health
Summary of Position
Maximize revenue, profitability, and market share by growing the revenue and membership of WellSpark Health’s (WSH's) products and services. Increase market awareness of WellSpark Health (WSH) capabilities: source and add new clients across multiple sales channels, including direct‐ to employer, through brokers, consultants and associations. Implement initiatives for establishing brand and corporate identity and product/service awareness. Utilize Key Performance Indicators (KPIs) to monitor and measure sales success; adjust approaches and strategies as needed to optimize results
Responsibilities:
- Participate in the development and implementation of strategic objectives related to sales maximization.
- Sell WellSpark Health (WSH) products and services directly to employers and through third parties such as consultants, brokers and/or associations. Develop prospect pipeline, move prospects through the sales pipeline to close.
- Engage WSH leadership in market development as appropriate.
- Advise prospects and clients on ways to improve the effectiveness of wellbeing programs using WSH’s products and services. Provide leadership and direction for responding to RFPs; present finalist and capability presentations to employers and brokers/consultants.
- Cultivate centers of influence to educate them on WSH’s value proposition and competitive advantage(s).
- Contribute to market disruption by bringing WSH’s products and services in through untraditional conversations, such as diversity, equity, and inclusion; learning and development; and/or organizational change strategy.
- Maintain awareness of market environment; understand customer requirements; analyze trends; implement changes as needed to respond to changes in the environment and maintain/enhance market share. Analyze and respond to competitors' strategies and changes in the industry.
- Develop in‐depth knowledge of target market: employer and the competitive landscape vs. WSH.
- Develop deep knowledge of WSH product features to independently present these capabilities to prospects and intermediaries nationwide.
- Stay current on national trends and attends national and regional wellness conferences to keep pace with competitors and attract buyers.
- Develop relationships with practice leaders of benefits consulting firms to advance thought leadership of WSH and extend distribution reach.
- Communicate and network proactively through social networks (such as LinkedIn) about WSH.
- Establish partnerships to increase sales and collaborate with media platforms. Network and socialize with important clients to ensure sustained patronage and cultivate referrals. Maximize value from referral networks and business connections.
- Return competitive knowledge to WSH leadership to improve product offering and contribute to product positioning.
- Find opportunities to showcase WSH thought leadership in conferences, speaking engagements, certifications and awards that will enhance the WSH brand.
- Stay engaged in new business implementation as needed to ensure a smooth transition to Account Manager.
- Understand technology capabilities and engage appropriately to ensure accurate representation and/or cost implications to prospective buyers in presentations, proposals and RFPs.
- Actively utilize and maintain sales management tools, as directed.
- Prepare reports and presentations to update management with sales progress. Keep management informed on status of all prospects. Perform other related projects and duties as directed or required.
Qualifications:
- Bachelor's Degree
- Additional experience/specialized training may be considered in lieu of educational requirements (Required)
- 5 – 8+ years of experience in selling employee benefits or HR services (Required)
- Proven track record of successfully selling to mid‐market (i.e., employee size 500‐5,000) and/or national accounts employers (i.e., Fortune 1,000) (Required)
- Experience in selling through national and regional employee benefits consultants (Required)
- Experience representing brand at conferences and tradeshows (Preferred)
- Excellent communication skills (verbal, written, presentation, interpersonal, public speaking) (Required)
- Strong negotiation and persuading skills (Required)
- Strong understanding of industry trends and regulations (Preferred)
- Proficient with MS Office (Word, Excel, PowerPoint, Outlook, Teams, SharePoint, etc.) (Required)
- Excellent mathematical, financial, and analytical skills (Required)
- Knowledge of/experience utilizing KPIs to monitor and measure sales performance (Required)
- Baseline knowledge of clinical conditions and disease protocols (Preferred)
- Demonstrated ability to work independently with little supervision (Required)
Security Disclosure
If you are offered a job from one of the EmblemHealth family of companies that includes ConnectiCare, AdvantageCare Physicians, and WellSpark, the offer confirmation email will come from “HRTalentAcquisition” with the subject line: “Offer of Employment for (job title)” – Please respond online”.
We never ask you to join a Google Hangout, request you to purchase your own equipment or pay to apply. We do not send email from a third-party email service such as Yahoo or Gmail.
Pay Disclosure
A good faith estimate of the compensation range for individuals hired to work for the EmblemHealth Family of Companies is provided. This compensation range is specific and considers factors such as (but not limited to) the scope and responsibilities of the position, the candidate’s work experience, education/training, internal peer equity, and market and business considerations. The disclosed range estimate has not been adjusted for the applicable geographic differential associated with the location at which the work is being performed. It is not typical for an individual to be hired at or near the top of the range, as compensation decisions depend on each case’s facts and circumstances. Union roles covered by a collective bargaining agreement will compensate in accordance with the union contract.
EEOC Statement
We are committed to leveraging the diverse backgrounds, perspectives, and experiences of our workforce to create opportunities for our people and our business. We are an equal opportunity/affirmative action employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex/gender, sexual orientation, gender identity or expression, pregnancy or related condition, marital status, national origin, disability, protected veteran status or any other characteristic protected by law.