Company Statement
Connecticare is a leading health plan in the state of Connecticut and a subsidiary of EmblemHealth, a health and wellness company that provides insurance plans, primary and specialty care, and wellness solutions. WellSpark is a digital wellness company and national subsidiary of EmblemHealth that offers a full suite of products and solutions to reward people for healthy behaviors.
Content Writer, Digital Marketing Specialist
Summary of Position
Create impactful editorial content for the website, social media and newsletters. Source or create graphics, video and audio content to be distributed via digital media channels. Responsible for implementing end‐to‐end digital marketing content creation, execution, delivery and measurement. Maintain content calendar and identify creative ways to repurpose content across channels. Develop digital content approval and delivery process across platforms. Monitor digital benchmarks and offer strategic ideas to improve online engagement with digital media channels. With direction from project owners, help to define and monitor content tactics, goals, objectives, KPIs, and timing. Provide copy editing and design review for marketing communication content.
Responsibilities:
- Contribute to the creation, execution, delivery, and measurement of marketing content.
- Collaborate with internal enterprise resources and/or external contracted vendors to develop multimedia content for digital channels.
- Manage the digital content approval and delivery process.
- Follow established copy style guidelines, brand guidelines, and the AP (Associated Press) style guide.
- Plan marketing content in advance and execute consistent delivery of approved content.
- Work with internal stakeholders and source reputable external resources to create impactful editorial content.
- Ensure digital marketing content speaks to intended target audience.
- Collaborate with departmental leadership to ensure messaging is appropriate and in alignment with their goals.
- Proactively monitor and report on digital content engagement against goals.
- Stay abreast of current best practices for marketing content strategies and digital technologies.
- Provide recommendations for improvements to processes, platform selection and usage, etc.
Qualifications:
- Bachelor’s degree
- 3 – 5+ years of relevant, professional work experience (internships or fellowships applicable) (Required)
- Additional years of experience/specialized training may be considered in lieu of educational requirement (Required)
- Strong understanding of the digital and social media landscape and how to leverage those resources to build online engagement (Required)
- Experience with the following platforms: LinkedIn, Facebook, YouTube, Salesforce Marketing Cloud, Google Analytics, Adobe InDesign and Adobe Photoshop (Preferred)
- B2B marketing communications experience (Preferred)
- Wellness, healthcare or benefits related industry experience (Preferred)
- Able to independently move projects forward, prioritize tasks, and meet deadlines (Required)
- Ability to create and deliver multiple digital marketing content projects with a high level of accuracy & attention to detail (Required)
- Outstanding communication skills (verbal, written, presentation, interpersonal, collaboration) (Required)
- Proficient in MS Office (Word, Excel, PowerPoint, Outlook, Teams, SharePoint, etc.) (Required)
Security Disclosure
If you are offered a job from one of the EmblemHealth family of companies that includes ConnectiCare, AdvantageCare Physicians, and WellSpark, the offer confirmation email will come from “HRTalentAcquisition” with the subject line: “Offer of Employment for (job title)” – Please respond online”.
We never ask you to join a Google Hangout, request you to purchase your own equipment or pay to apply. We do not send email from a third-party email service such as Yahoo or Gmail.
Pay Disclosure
A good faith estimate of the compensation range for individuals hired to work for the EmblemHealth Family of Companies is provided. This compensation range is specific and considers factors such as (but not limited to) the scope and responsibilities of the position, the candidate’s work experience, education/training, internal peer equity, and market and business considerations. The disclosed range estimate has not been adjusted for the applicable geographic differential associated with the location at which the work is being performed. It is not typical for an individual to be hired at or near the top of the range, as compensation decisions depend on each case’s facts and circumstances. Union roles covered by a collective bargaining agreement will compensate in accordance with the union contract.
EEOC Statement
We are committed to leveraging the diverse backgrounds, perspectives, and experiences of our workforce to create opportunities for our people and our business. We are an equal opportunity/affirmative action employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex/gender, sexual orientation, gender identity or expression, pregnancy or related condition, marital status, national origin, disability, protected veteran status or any other characteristic protected by law.